TOKYO, February 6, 2023 – Ajinomoto Co., Inc. (“Ajinomoto Co.”) signed an agreement today to serve as an official sponsor of the 32nd Southeast Asian Games (“SEA Games”) and the 12th ASEAN Para Games, together as CAMBODIA 2023, to be held in Cambodia in May and June 2023. Ajinomoto Co. will carry out support activities as a Premium Partner of the CAMBODIA 2023.


Mr. Ichiro Sakakura – Executive Officer & Vice President, Ajinomoto Co., Inc. Japan & President, Ajinomoto Sea Regional Headquarters Co., Ltd at the ceremony

Some photos from the signing ceremony and announcement of the 32nd SEA Games sponsor:





The SEA Games and the ASEAN Para Games are held every two years to help forge strong regional cooperation, understanding, and unity within the Southeast Asian community. They are the largest sporting event held in Southeast Asia, attracting the attention of a total of more than 600 million people in the region. Starting from the 29th SEA Games held in Kuala Lumpur in 2017, Ajinomoto Co. has concluded a sponsorship agreement for four consecutive SEA Games.


Since 2003, Ajinomoto Co. has been working on the Victory Project®*1 to support the conditioning of top-level athletes in Japan and conducting nutritional support activities utilizing the power of amino acids, including providing Ajinomoto Group products such as aminoVital® and promoting the Winning Meals Kachimeshi *2. Utilizing this knowledge, since 2018 six Ajinomoto Group subsidiaries in the ASEAN region have pursued the ASEAN Victory


Project *3 with sports associations, athletes, and sports schools in their respective countries. Ajinomoto Co. will use this official sponsorship of the SEA Games as an opportunity to provide further support under the ASEAN Victory Project® through its subsidiaries in the ASEAN region.

Ajinomoto Co. has business bases in Cambodia, the host country of the event, as well as in the Philippines, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and elsewhere, and has conducted its consumer food business in those countries for many years, thus maintaining a close connection with local food cultures. Ajinomoto Co. will continue to provide support for sports to contribute to solving the food and health-related issues of people in each country.